The Don't Do It Campaign is a campaign started by a group of skateboarders and a company named Consolidated Skateboards committed to a movement that describes itself as "dedicated to preserving the soul of the skate, surf, and snowboard industry." The campaign's main argument is predicated on a belief that skateboarding should be free from the influence of large corporations like Wal-Mart and sporting goods stores like Dick's Sporting Goods. These businesses sell skateboard and snowboard merchandise in their stores. "Don't Do It" claims that skateboarding is an original individual endeavor, and should not be subject to the profit-making policies of the business world.
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